Design Inspiration

The chaYkra story: From a dream to reality

Despite having worked in the corporate world for many years, I felt compelled to start my own business to satisfy my entrepreneurial spirit. I often wrote ideas down in a notebook & found myself daydreaming at my work desk about business innovations that could help make a positive difference to...

How we developed our chakra energy signature print

The design process for the launch collection was a long, (at times arduous!) learning path. We worked with several designers to try and create a strong launch collection signature style. Growing up I was always mesmerised by the shape of the elephant trunk, highly symbolic in Indian culture as representative...