The word chaYkra stems from the sanskrit word ‘chakra’, which translates as the wheels of energy within the body. The brand name has a ‘Y’ in the middle, as representative of how yoga balances energy flows. Please see our story page to discover more.

By using organic fair trade cotton we ensure that our yoga garments are of the highest quality in terms of breathability and comfort. Compared with the synthetic alternatives commonplace in the yogawear market today, we pride ourselves on bringing a natural, more sustainable offering to our customers. The material really does speak for itself with a super soft feel and lightweight nature allowing skin to breathe more easily during yoga practice and for daily wear.

Our clothing has been designed in line with the ‘Brindian’ identity of the brand founders. The brand aims to infuse classic British style with subtle Indian flair, creating a yogawear collection that is as stylish as it is comfortable.

Organic cotton is an eco-friendly fabric that is grown using methods and materials that have a low impact on the environment. This type of material is produced without harmful chemicals, insecticides and pesticides, while saving huge amounts of water in production when compared with conventional cotton. Please see our sustainability page for further detail about the environmental and social benefits of organic cotton.

GOTS (Global Organic Textile Standard) is recognised as the leading textile processing standard for organic fibre. We have chosen to use GOTS certified fabric because it is produced using no toxic chemicals, ensuring a healthier working environment for farmers and factory workers, and a higher-quality product for the end user. The GOTS label reassures customers that the product has been manufactured in a socially responsible, and environmentally compatible manner. For further information on GOTS, please visit http://www.global-standard.org

We source the majority of our organic cotton from the Chetna Organic co-operative which works with small and marginalised farmers from Andhra Pradesh, Maharashtra and Odisha to help them improve their livelihood and make their farming systems more sustainable and profitable. For further information on Chetna Organic, please visit http://www.chetnaorganic.org.in. 

We also partner with another supplier who utilises local organic yarn to create our stunning garments. 

All the cotton we use is certified as fair trade. This guarantees that farmers are paid a fair and consistent price for their cotton. Additionally, they benefit from a premium that allows them to invest in projects focused on social, environmental and economic development, which enhances their communities and aids in the fight against poverty.