Our Values and Ethics
chaYkra's brand identity and clothes represent a fusion of British style and Indian vibrancy. The essence of chaYkra is a creative expression of the founders 'Brindian' identity.
A unity between the body, mind and spirit is central to the philosophy of yoga. This ethos is mirrored by chaYkra through our encouragement of a holistic approach to health and wellbeing. By sharing information through our blog and newsletter, we hope to be a guiding hand in your personal wellness journey.
The meaning behind the brand name is energy since we want to inspire others to consciously manage their own chakras. Yoga, through empowering you to achieve internal balance can help to develop an invigorating and positive aura.
Every decision we make is with ‘you’ in mind. We want our clothing range to reflect you and your wellness aspirations. We believe that by wearing natural fabrics you will be more comfortable and effective during your practice.