Our Values & Ethics

These 7 principles are the root of the chaYkra brand, each serving an important purpose in terms of how we develop our products & vision

Our Values and Ethics

These 7 principles are the root of the chaYkra brand, each serving an important purpose in terms of how we develop our products & vision.

Creative

chaYkra's brand identity and clothes represent a fusion of British style and Indian vibrancy. The essence of chaYkra is a creative expression of the founders 'Brindian' identity.

Holistic

A unity between the body, mind and spirit is central to the philosophy of yoga. This ethos is mirrored by chaYkra through our encouragement of a holistic approach to health and wellbeing. By sharing information through our blog and newsletter, we hope to be a guiding hand in your personal wellness journey.

Aura

The meaning behind the brand name is energy since we want to inspire others to consciously manage their own chakras. Yoga, through empowering you to achieve internal balance can help to develop an invigorating and positive aura.

You

Every decision we make is with ‘you’ in mind. We want our clothing range to reflect you and your wellness aspirations. We believe that by wearing natural fabrics you will be more comfortable and effective during your practice.

Karma

The brand was founded out of a desire to do good, to give back to India for giving the world the gift of yoga, as well as promoting a feel good factor. When you choose chaYkra you are not only making a choice for stylish high quality garments, you are also supporting a brand committed to ethical practices and positive energy.

Respect

From sourcing to production to wear, we ensure all those involved in the extended chaYkra family are treated well and paid a fair wage. The idea of respecting the rights of the extended chaYkra family is close to our hearts and a value we are determined to always uphold.

Authentic

We seek to be true to the energising spirit of yoga, embedding this philosophy within our business foundations and bringing it to life through the design of our garments.

What makes chaYkra special?

Discover the unique aspects of our brand and products

Mindful Production

Energising Products

Earth Friendly

Unique Design

No Toxic Chemicals

Sister Founders

Check out this content to hear why we started chaYkra and discover the values that form the foundation of the brand.